At Video Rabbit LLC, a Wisconsin based company, (“we,” “us,” or “our”), we value your privacy and are committed to protecting any information we collect through our website, videorabbitmedia.com (“the Site”). This Privacy Policy explains how we collect, use, store, and protect your data when you visit our Website, use our contact form, or interact with our services.

We do not sell, rent, or trade your personal information to third parties.

1. Information We Collect

Contact Form
We collect your name, email address, phone number (optional), and project details when you fill out our contact form. This allows us to respond to your inquiry and provide a custom quote for your animated video.

Matomo Analytics (Self-Hosted)
We use Matomo to understand how visitors use our Site. We collect:
• Anonymized IP address (last part removed)
• Browser type, device, and operating system
• Pages visited, time spent on site, and referral source
• First-party cookies: _pk_ses* (expires after 30 minutes) and _pk_id* (expires after 13 months)
This data helps us improve the Site. No cross-site tracking occurs.

LiteSpeed Cache Plugin
We use LiteSpeed Cache to make the Site load faster. It sets a first-party cookie called litespeed_cache that expires when you close your browser or when the cache is cleared. This cookie contains no personal information — it only helps serve you a faster version of the page.

Google Ads Conversion Tag (Thanks for Contacting Us Page)
When you arrive via a Google Ad and submit the contact form:
• We receive a `gclid` parameter in the URL
• On the thank-you page, Google sets a first-party cookie: _gcl_aw (or similar) — expires after 90 days
• We send a conversion event to Google

This helps us measure ad performance. We do not use remarketing or audience targeting.

YouTube Video Embeds
We embed demo videos using YouTube’s privacy-enhanced domain (youtube-nocookie.com):
• No cookies are set until you click “Play”
• After playing, YouTube sets its own cookies (e.g., YSC, VISITOR_INFO1_LIVE) to remember preferences and track playback

Server Logs (Wordfence + Web Hosting)
Our server automatically logs:
• IP address
• Timestamp
• Requested page URL
• Browser user-agent
• HTTP status code
These logs are used for security, debugging, and preventing abuse. They are kept for 30 days.

2. How We Use Your Information

• Respond to your messages and send video project quotes
• Improve the Site’s design, speed, and content
• Speed up page loading using LiteSpeed Cache
• Measure the effectiveness of Google Ads (via conversion tracking)
• Protect the Site from attacks using Wordfence
• Comply with legal obligations

3. Sharing Your Information

We do not share your personal information with third parties except in these limited cases:

• Our hosting provider – to keep the Site running and secure
• LiteSpeed Technologies Inc. – only technical performance data (no personal info)
• Google LLC – only ad conversion signals and the _gcl_aw cookie (no name or email)
• YouTube (Google) – only when you play a video
• Law enforcement – if required by law

4. Cookies & Tracking

• _pk_id.* – Set by Matomo (first-party) – Expires: 13 months – Recognizes returning visitors (data is anonymized)
• _pk_ses.* – Set by Matomo – Expires: 30 minutes – Tracks your current session
• litespeed_cache – Set by LiteSpeed Cache – Expires: When you close your browser – Enables faster page loading
• _gcl_aw – Set by Google (first-party) – Expires: 90 days – Tracks ad conversions after form submission on the thank-you page
• YouTube cookies (e.g., YSC, VISITOR_INFO1_LIVE) – Set by YouTube (third-party) – Expires: Varies – Only set after you play a video

You can opt out of Matomo tracking at any time:

• Enabling the Do Not Track (DNT) setting in your browser, which we honor.
• Using our opt-out feature:
  

  Opt-out complete; your visits to this website will not be recorded by the Web Analytics tool. Note that if you clear your cookies, delete the opt-out cookie, or if you change computers or Web browsers, you will need to perform the opt-out procedure again.

  You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.

  You are not opted out. Uncheck this box to opt-out. You are currently opted out. Check this box to opt-in.

  The tracking opt-out feature requires cookies to be enabled.

5. Data Retention

• Contact form submissions – Kept on an ongoing basis for our records.
• Matomo analytics data – Kept for 13 months
• LiteSpeed cache cookie – Deleted when you close your browser
• Google Ads conversion cookie (_gcl_aw) – 90 days
• Google Ads conversion data – Kept 30 days (on Google’s servers)
• Server logs – Kept for 30 days

6. Your Choices & Rights (Privacy Laws)

You have the right to:

• Know what personal information we’ve collected about you
• Access a copy of your data
• Delete your personal information
• Opt out of future data collection

You can contact us via our contact form: https://videorabbitmedia.com/#contact. We will respond within 30 days.

7. Security

We protect your information using:

• HTTPS encryption on all pages
• Wordfence firewall and malware scanning
• LiteSpeed Cache with secure configuration
• Regular software updates and backups
• Restricted access to servers and data

8. Children

Our Site is not intended for children under 13. We do not knowingly collect personal information from minors.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

10. Contact Us

You can contact Video Rabbit LLC via our contact form: https://videorabbitmedia.com/#contact

Last updated: November 14, 2025